Driving Market Expansion with a High-Impact Sales Leader

The
Client

StruXure Pacific Northwest, a top-performing dealer for StruXure, an industry leader in the ‘smart patio’ movement

As part of AZEK’s luxury outdoor living portfolio, StruXure is a premier designer and manufacturer of high-end aluminum pergolas and shading structures. Independently owned StruXure PNW is the top-performing dealer for StruXure in the U.S. They employ over 50 people and generate nearly $40 million in revenue across their three major markets.

The Challenge

Capitalizing on Seattle's growth potential

Since their founding in 2019, StruXure PNW has grown rapidly, but their most promising market, Seattle, needed a focused growth strategy.

With approximately 25 employees across sales, installation, and operations, the Seattle team was in high-throttle expansion mode. To sustain momentum and double revenue in the coming years, StruXure needed a sales leader who could drive long-term success while executing at a high level.

They partnered with us to find a Head of Sales who could rapidly scale the sales team, inspiring high-performance execution and ensuring accountability to aggressive growth targets.

The Solution

Recruiting a high-impact sales leader to scale the Seattle market’s growth

As consultative business partners, we worked closely with StruXure PNW’s CEO, COO, and their external consultants to deeply understand their goals and culture.

With our extensive experience in the direct-to-consumer home improvement industry, we recognized the need for a highly assertive sales leader who could drive results, hold the team accountable, and quickly adapt to StruXure’s in-home step sales process.

Using our PrecisionPath™ process, we engaged with 209 sales leadership prospects across the Pacific Northwest and West Coast in home improvement, construction, and building materials industries.

By leveraging our industry expertise, we were able to uncover leaders with the experience, leadership ability, and gritty mindset needed to meet StruXure PNW’s ambitious sales goals in the Seattle market.

The Outcome

A proven sales leader with entrepreneurial drive

StruXure PNW chose a seasoned and entrepreneurial sales leader with 20 years of experience in residential and commercial construction industries.

Before joining StruXure, he was the Regional Sales Manager for Springs Window Fashions, overseeing a team that produced $40M in revenue. Prior to that, he was the District Sales Leader for Cambria.

He had joined Cambria after founding his own direct-to-consumer countertop company and growing it to 10 people with $1.2M in annual revenue.

His entrepreneurial spirit and ability to scale sales teams, drive accountability, and execute in a high-growth environment make him the perfect fit to lead StruXure PNW’s Seattle expansion towards their ambitious revenue targets.

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