Scaling a High-Potential Market with a Dynamic President
The
Client
Moore Holdings (RbA Georgia), a large independent affiliate of Renewal by Andersen
Renewal by Andersen is the high-growth, direct-to-consumer replacement window subsidiary of Andersen Corporation, North America’s largest window and door manufacturer. One of the largest, longest-standing Renewal by Andersen (RbA) independent affiliates is Moore Holdings, which owns and operates 8 major RbA markets across the US and Canada, generating roughly $700M in annual revenue and employing over 1,300 people.
The Challenge
Unlocking the Georgia market's $100M+ growth potential
Many of RbA’s single market locations had grown tremendously, with several eclipsing $150M in annual revenue, but the RbA Georgia affiliate had not reached their anticipated growth potential.
Moore Holdings acquired RbA Georgia with the intention of turning the business around. RbA corporate had just made a strategic decision to build a second, state-of-the-art manufacturing facility near RbA of GA’s main office, which would streamline operations.
At the same time, RbA headquarters gave Moore the green light to expand their market territory to all of Georgia, opening up a massive opportunity for growth.
With a $100M growth initiative ahead, they contacted us for help finding the right leader to seize this opportunity.
The Solution
To determine the most critical hiring criteria, we conducted extensive discussions with Moore Holdings’ CEO and COO to understand their strategic priorities and current culture.
Our discussions revealed they needed a culture-minded senior leader who could lead a significant growth initiative. Using our PrecisionPathTM Process, we targeted nearly 150 CEOs, COOs, and president-level executives within the national home improvement industry.
We prioritized authentic, human connection in our search, contacting every candidate prospect with a phone call first and clearly communicating the significance of this opportunity.
Our relational approach and compelling storytelling attracted high-caliber candidates with the leadership and cultural fit needed to expand the Georgia market.
The Outcome
A hands-on, growth-oriented leader with deep industry expertise
“Cultura’s infectious enthusiasm for the company and its leadership compelled me to explore the opportunity, and their consummate professionalism kept me excited and engaged throughout an extremely rigorous hiring process. After nearly 3 years, this is one of the best decisions I’ve made for my family and myself. I couldn't have asked for a better partner.”
Moore Holdings selected an impressive senior leader with 20+ years of experience spanning engineering, operations, and sales.
He began his career as an industrial engineer with global brands like Rohm, Haas, and Dow Chemical before transitioning into residential home services and construction. Over the past decade, he led sales and operations for respected brands like J.R. Hobbs Company and B-Dry Waterproofing, where he most recently served as President.
A cerebral problem solver, he blends data-driven decision-making with an energetic, hands-on leadership style, making him the ideal choice to accelerate RbA of Georgia’s growth trajectory.
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